Posts Tagged ‘bee honey business’

1. Advertising beekeepers produce
Initially some beekeepers start their business on a small scale and at this time they sell their products locally. Some of them even set up a wayside stall and put up some of the other products from their farms like apples, and other fruits and vegetables for sale. This way they create a market for their products and their stuff gets advertised by word of mouth. If the sales increase and people find that the quality of their products is good, then they could even start putting their stuff in the local stores and markets too. The beekeepers get to know most of their customers personally as they meet them regularly when they come to buy the honey and other products from their farms and this creates a good rapport between them. So not only do they make a good sale they also end up with good friends.
2. More ways of increasing sales
The way their wares are packaged is another important aspect of increasing their sales. Making the labels and containers attractive also attracts the customers. The labels should be legible and catch the buyer’s eye and the bottles clear so that the honey can be seen in them. The labels should give details of the name and address of the farm where it is produced and the date it was packed on. The bottles should be of a quality that the customer would want to retain and put on his kitchen shelf. The beekeepers should make sure that they keep their stall spotlessly clean and arrange their display attractively too.
3. Signboards for road side stalls
To make the roadside stall more noticeable the beekeeper should put up a signboard which can be seen clearly by those who are driving by and should mention in bold letters that they have put up farm fresh produce and honey for sale. There should not be a jumble of words and colors on the signboard but it should state the facts in bold and clear letters. A canopy or some sort of sunshade would make the customer more comfortable instead of their standing in the sun. This way they will not be in a hurry to get out of the sun and into the comfort of their cars.
4. Ensure top quality products on the shelves
Make sure that what you put on the shelves in the stall is always of good quality. If you notice the honey in any bottle crystallizing immediately replace it with a fresh bottle of honey. Do not let anything that is not in good condition be seen by the customers.
5. Give out pamphlets at the stall
No doubt the roadside stalls do increase the sales of the beekeeper’s produce, but to gat a still better response giving out cards and pamphlets would be helpful too. It would be nice for the customers if pamphlets with recipes using honey are given to them and also a list of all the other products that they are selling here. A few small free samples being handed out is another good way to create a good rapport with customers too.
While pricing the honey take into consideration the time and effort spent on the whole job and do not under sell or over price your commodity.